The newest product draws inspiration from New York, a city that symbolises American aspiration. The new designs, which come in Hanifa’s distinctive tones of warm oranges and tranquil teal blues, feature structured jumpsuits, elegantly cut-out knit dresses, and double-breasted coats. Although it’s difficult to make knitwear stylish, unique items like the Taliah Maxi Dress and the baby pink Sacha Set are certain to be well-liked later this season when attending dinner parties.

“Knitwear has become part of our DNA. We’re constantly trying different things and different techniques; we’re always trying to elevate. I saw a tweet earlier today that said something like ‘You can always count on Hanifa to create something new and something unique,'” Mvuemba says. “That’s so rewarding to hear, because that’s what I’m aiming for as a designer. It’s become our biggest category—we’re always looking at different ways to incorporate it and make it work for us.”

The designer continues, “New York represents that hustle and bustle.” “This is the reason the model in the campaign image is seen rushing around the city and carrying out her necessary tasks—that’s where I am in my life at the moment. New York holds great significance for both my brand and me as we grow and change, mostly because the New York females keep us grounded.

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