A multi-year agreement to become the “Spirit of the Atlanta Hawks” was announced today by Gran Coramino Tequila, an ultra-premium tequila developed by comedian, performer, and businessman Kevin Hart and 11th generation tequila maker Juan Domingo Beckmann. The announcement is made before the Hawks’ opening matchup with Charlotte in the 2023–24 regular season.

Hawks fans may savour a selection of delectable custom drinks incorporating Gran Coramino tequila at the bar inside the Delta Sky360 Club of Atlanta’s State Farm Arena. Gran Coramino signage will also be visible on various digital platforms and in-arena during all Hawks regular season home games.

This collaboration combines two of my greatest loves: tequila and sports. Kevin Hart stated, “This year, I wanted to find a way to connect with them long-term. Last year, I made the State Farm Arena a stop on my comedy tour.” “My tequila brand negotiated a sponsorship contract with Gran Coramino that unites the Hawks and the team in an effort to increase anticipation for this basketball season. When Hawks supporters get an opportunity to taste my tequila, I can’t wait for them to become fans as well.”

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During his career, Kevin Hart has shot numerous films in Atlanta. Most recently, in September 2022, he performed two consecutive sold-out gigs at State Farm Arena as part of his ‘Reality Check’ Tour. Known for its vibrant culture and entertainment, Atlanta has produced some of the top names in the food and beverage, fashion, music, and film industries. Kevin Hart and Gran Coramino valued this cooperation greatly because Atlanta is one of the top-selling markets for Gran Coramino Tequila.